The Search, notes and comments
I’ve been reading The Search, by John Battelle which offers a great history of the web and specifically around ‘search.’ Having lived through all this and recognizing all the dot.com busts he mentions was a trip through nostalgia. So…comments and links:
P. 13 The concern of Google vs. the Patriot Act is raised. I think this is reality now. Yep.
P. 25 “We are incredibly lazy. We type a few words…then expect…perfect results. More than 95% of us never use the advanced search features, and most search experts agree that the chances of ever getting that number lower are slim to none.
P. 31 not only do we search for the answers, for that which we know, we increasingly are searching to find that which we do not know. Not just recovery but discovery. We know there’s stuff we might want to find, but we have no idea how to find it.
P. 34 Paid search works. Lining up ads against the queries of searchers results in marketing leads: the crack cocaine of business.
P. 65 has a couple of quotes from Nikola Tesla. Need to read a biography of Tesla – a very interesting guy.
P. 82 find Page and Brin’s paper, “The anatomy of a Large-Scale…”
P. 149 find Paul Ford’s “August 2009: How Google Beat Amazon and eBay to the Semantic Web” or here if your link is blocked like mine. Got to get the picture of GoogleBot.
Entry filed under: The Search.