Ideaviruses and Personal Development

March 23, 2007 at 1:02 pm Leave a comment

While reading Seth Godin’s Unleashing the Ideavirus, I started wondering about applying his approach of ideavirus design to people.  What would the mashup of Godin and Carnegie (How to Win Friends and Influence People), or thinking in terms of personal development, look like and how could it be of benefit.

Notes from the book:

P.30 permission marketing available from

p.66 Hotmail as viral marketing, the more you use it, the more you spread the virus…a little ad on the bottom of the note, “get your free email from Hotmail.”

p.76 “…the ideas behind the lightning fast success stories have all worked because the ideavirus concept was baked in from the start….”

Contextual tools work better.

p.68 “Face it.  Nobody is going to hand out big reward ever again for being on time, performing work of good quality, being useful, finishing a project on budget or being good enough.  That’s expected.  That’s a given.  The rewards (and the ideavirus) belong to the first, the fastest, the coolest, the very best”  The context here is companies and corporations interacting with their market, I suppose.  But think of this on a personal level as an employee.  Here’s where I started to think of selling myself as an ideavirus.

p.72 “cool is critical because if it’s not virus worthy, it’s just not going to take off.  But smooth is essential because if you make it easy for the virus to spread, it’s more likely to do so.”

p.74 Religion is an ideavirus.  Now I’m thinking of Bloom and the Lucifer Principle and Dawkins and memes.

Using the ideavirus concept might also be an approach for change management, say when introducing a new IT application within a corporation.  Thinking about ideaviruses as a way to approach career development or networking or the roll out of a new program at the very least offers a different way to think, but maybe also a killer approach.

p.132 Wacker, The 500 year Delta

p.165 Mightywords an internet publisher…oh it’s dead.

p.169 Showing the early adopters and the laggards on the typical bell curve of acceptance of the new, suggests that there is a chasm between the early adopters and the rest on the curve.  You have to think how to bridge the chasm.

P.192 Understanding an ideavirus is related to game theory.

p.225 The big red fez?

An interesting book and while the marketing aspect approach doesn’t interest me in terms of “normal” marketing, thinking more about this in terms of personal career growth might be interesting.


Entry filed under: feed my pet brain.

Excel GTD and Pocketmod Template The new plagiarism, or reward me for the cut-n-paste

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